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Tasked with localising the Nigerian campaigns for Golden Penny Pasta and Auntie B Pasta in Ivory Coast, Two Tone Global team tailored creative to resonate with Ivorian moms. We tweaked visuals and messaging to align with the lifestyle and aspirations of LSM 5-7 for Golden Penny and LSM 3-4 for Auntie B, ensuring relevancy and appeal in the new market.
Target Market: Ivorian Moms within LSM 5-7 (Golden Penny) and 3-4 (Auntie B).
Tasked with localising the Nigerian campaigns for Golden Penny Pasta and Auntie B Pasta in Ivory Coast, Two Tone Global team tailored creative to resonate with Ivorian moms. We tweaked visuals and messaging to align with the lifestyle and aspirations of LSM 5-7 for Golden Penny and LSM 3-4 for Auntie B, ensuring relevancy and appeal in the new market.
Target Market: Ivorian Moms within LSM 5-7 (Golden Penny) and 3-4 (Auntie B).
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