Two Tone Global was tasked with launching a new LPG brand, focusing on creating a strong identity and a TTL campaign aimed at both existing and potential LPG users. Two Tone crafted a campaign that resonated with the Ghanaian community's values, utilizing a blend of digital, print, and outdoor advertising, along with community engagement, to highlight the benefits of LPG. Through compelling visual stories and strategic placements, the campaign aimed to educate the market and encourage a shift towards LPG for a cleaner, more efficient cooking energy solution.