We also ran Facebook and Twitter campaigns for Nestle Milo. These campaigns were executed separately with one objective: driving clicks to the Milo website. In our analysis of our findings, we found that promoting posts is more effective than running dark posts because it allows for more precise optimization.

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The Milo Go further campaign was a great way to get the community involved in a healthy lifestyle.

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The event for was held at Nasrec for the Milo Champions breakfast. Loads of food, games, prizes and Milo. Dr Khumalo was also there to talk about the benefits of healthy living. The event was successful and a lot of people came through which was great to see.

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In order to serve our clients, we had a lot to accomplish. It was imperative that our clients were able to stay active and maintain a healthy lifestyle at the event.

Anele was the influencer driving Nestle Milo's campaign to encourage children to stay active with an array of ads on digital and social media platforms.

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The Milo team did a good job with setting the objective of their campaign before jumping into the execution phase. As a result, they were able to take advantage of Facebook insights to adjust their approach towards increasing their click-through-rate. This allowed them to find what resonates best with users and led to an increase in website traffic from the social media channel.

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They were able to use the data they received from their Facebook ads to improve the number of click-throughs to their site. By using that information and insight, the team was able to effectively market their product and increase revenue through selling more product placement on social media channels.

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This story about Nestle demonstrates how a company can be creative in their strategy of using multiple platforms to drive traffic towards their website. The key takeaway we take from this is that companies should constantly monitor their social media analytics to see how they can increase their number of impressions and clicks, while decreasing their cost per click (CPC) in the process.

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