Liberty Vuka Summit 2018 was a success, and we were proud to be a part of it.

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We are constantly amazed by the work that our clients do, and seeing how you can use your contacts, connections and resources to make positive change in the world.

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When we think about what Liberty Vuka Summit is, we think about all the amazing things that happen when people come together to share knowledge and ideas.

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Azania Mosaka and Timothy Maurice hosted the event, which featured business mogul Russell Simmons, Vivian Onano, Kimberly Bryant, lecturer Professor Wole Soyinka at UJ, and local business giant Brand Pretorius.

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Liberty VUKA was an initiative that aimed to bring together thought leaders from different sectors of the global mainstream creative economy to create a single platform where they could exchange knowledge and ideas on how technology  could be used to grow and scale businesses in the creative economy. The event was aimed at bringing together these innovators who are passionate about using technology as a means of becoming more efficient in their businesses.

We've gathered some of the world's leading entrepreneurs, business leaders and intellectuals—including Nobel Prize winner Wole Soyinka and founder of online platform Flexy, Annette Muller—to share their insights about how their curiosity, as well as thirst for, and application of knowledge has led to success in business and society.

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In our summit, speakers from across Africa with first-hand experience in creating solutions that benefit communities both locally and globally. These speakers will share their wisdom with attendees so they can learn from each other's experiences.

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The event was about partnering with some of the world’s leading futurists, innovators and business leaders to inspire and awaken society’s desire for knowledge and success. In 60th years of Liberty’s existence, the organisation understood the power of being able to harness knowledge to impact the world we live in, because knowledge on its own is useless, unless it can be applied to change people’s realities. The summit aligned perfectly with the Liberty and Two Tone’s purpose, which we were able to collectively fulfil by putting knowledge into action.

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The Liberty Vuka event created PR and media value of over R28 Million, in relation to a R5 Million investment from client.

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Brand resonated with target market and Internal and external stakeholders such as the Liberty Agency and their clients. The campaign was able to create strong brand awareness amongst its target market by communicating the message 

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The campaign served to create visibility and drive engagement with key audiences as it was rolled out across multiple platforms including online media channels such as social media posts, blogs, news articles, articles on digital publications etc. It also included offline activities like events and meetings with influencers across key stakeholders such as business executives and key decision makers within companies who are driving innovation within their organisation and want to explore ways through which they can use technology to bring it faster & better results.

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