We engaged in a Taste More with Maggi @ Home campaign, with a mix of competition and Influencer PR activities. Campaign awareness, reach, and social engagement increased dramatically during the national lockdown of 2021. It generated responses with high recall, engagement, positive sentiment, and buzz. 

To engage celebrity influencers, Nestlé Maggi developed a reach and awareness campaign. 

The campaign was about the social relationship between consumers and their favourite food products to the next level. 

Every influencer had the opportunity to be creative, create a fun video, and represent themselves and their loved ones in the kitchen.  

Using the hashtag #TasteMorewithMaggi, this campaign aimed to bring Maggi more attention by allowing consumers to make videos on Instagram using a hashtag.

As Nestlé was able to connect with many influential people and influencers through their platform, they were able to generate hundreds of videos across SA.

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The campaign gave power to each influencer was given a kit with everything they needed to create this fun video. 

Nestlé's Maggi products were given to the influencers, allowing them to prepare delicious dishes at home and on camera. 

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The campaign was an incredible success which helped break down social barriers between consumers and their favourite food product. 

As consumers watched these videos created by talented influencers like [influencer name], it helped them see beyond their kitchen walls and into the lives of other people who cook just as well as they do. 

We were not just making food in the kitchen. We were making memories in the kitchen. 

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